Beton × Vitally

Align CS and Sales with Vitally Data

Sync Vitally health scores and project status to Salesforce opportunities for seamless handoffs.

Vitally provides a 360-degree view of your customers, but sales reps working renewal deals don't always have access. Beton ensures that Vitally insights are visible in every Salesforce opportunity.

Open source Self-hostable Bring your own keys 100+ integrations

Sales and CS Misalignment Kills Renewals

Renewal conversations happen without the latest customer success context. Sales asks for expansion when the customer is secretly frustrated. Beton syncs Vitally health data to Salesforce so every conversation is informed.

Blind Renewal Calls

Sales reps enter renewal calls without knowing the customer recently logged a complaint in Vitally.

Duplicate Work

Both CS and Sales maintain separate notes about the same account because systems don't sync.

Delayed Escalation

By the time a CSM manually alerts sales about an at-risk account, the customer has already decided to leave.

Why Connect Vitally to Beton

Beton creates a shared reality between CS and Sales. By syncing Vitally data to the CRM, both teams work from the same playbook, preventing miscommunication and improving customer experience.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Vitally.

Instead of wiring Vitally directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Vitally usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Vitally

Link your Vitally account to Beton securely.

2

Select Metrics

Choose which Vitally data points to sync: Health, Projects, Tasks, NPS.

3

Map Fields

Map Vitally attributes to CRM fields (Account or Opportunity level).

4

Go Live

Activate sync. CS and Sales now operate from a unified view.

Concrete ways GTM teams combine Beton and Vitally.

Health Score in Deals

Automatically populate Salesforce Opportunity fields with the latest Vitally health score and sentiment.

Project Status Sync

Sync Vitally 'Project' status to Salesforce so sales knows if onboarding is on track before pitching expansion.

Automated Risk Routing

When health drops below a threshold, Beton assigns the renewal opportunity to a specialized 'Save Team'.

FAQ about Beton and Vitally

What data gets synced?
Health scores, project statuses, NPS, and any custom Vitally attributes.
Can I sync both ways?
Yes. Push Salesforce deal data back into Vitally for better CS context.
Is it automatic?
Completely. No manual exports or imports needed.
Does it work with HubSpot?
Yes, Beton supports HubSpot, Salesforce, and other major CRMs.
Who benefits?
Customer Success and Account Management teams, especially in B2B SaaS.
MadKudu Integration OG Image
How Beton works

Turn MadKudu Scores into Sales Action

MadKudu predicts which leads will convert, but that insight only matters if it reaches your team in real-time. Beton syncs MadKudu scores to CRM fields and triggers different workflows based on fit.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Apollo.io Integration OG Image
How Apollo.io works with Beton

Lead enrichment with Apollo.io using Beton

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
5 min read
DeBounce Integration OG Image
How Beton works

Inline Email Validation with DeBounce

DeBounce ensures your email lists are clean. Beton embeds DeBounce verification into every data pipeline, catching typos, disposable emails, and invalid addresses before they cause bounce spikes.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Calendly Integration OG Image
How Beton works

Lead enrichment with Calendly using Beton

Calendly is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Kickbox Integration OG Image
How Beton works

Instant Email Verification with Kickbox

Kickbox protects your sending reputation by verifying emails in real-time. Beton integrates Kickbox into every data flow, ensuring that only deliverable addresses make it into your outbound campaigns.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
JustCall Integration OG Image
How Beton works

Sync JustCall Call Data to Your CRM

JustCall handles your sales calls, but that activity needs to flow into your CRM for reporting and coaching. Beton syncs call logs, recordings, and outcomes to Salesforce or HubSpot automatically.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Hunter.io Integration OG Image
How Beton works

Scale Email Discovery with Hunter.io

Hunter.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Formbricks Integration OG Image
How Beton works

Turn Formbricks Surveys into CRM Insights

Formbricks captures user feedback, but those insights should inform your CRM. Beton syncs survey responses as custom fields and triggers workflows based on satisfaction scores.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Clearbit Integration OG Image
How Beton works

Keep Clearbit Data Fresh with Beton

Clearbit is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Close Integration OG Image
How Beton works

Enrich Close CRM Automatically

Close is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
5 min read
HubSpot Integration OG Image
How Beton works

Supercharge HubSpot with External Data

HubSpot is your CRM, but it needs fresh data. Beton pipes in enriched contact info, product usage data, and intent signals so your HubSpot records are always current.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read
Capsule CRM Integration OG Image
How Beton works

Enrich Capsule CRM with External Data

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
5 min read