Beton × Typeform

Enrich Typeform Responses Automatically

Turn beautiful surveys into enriched, qualified CRM leads.

Typeform creates delightful form experiences, but responses need enrichment. Beton appends company data, verifies emails, and syncs qualified leads to your CRM automatically.

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Open source Self-hostable Bring your own keys 100+ integrations

Beautiful Forms, Shallow Data

Typeform excels at user experience, but you still only get what users type. Without enrichment, you're missing critical context needed for qualification and routing. Beton solves this inline.

Shallow Profiles

You get email addresses but no firmographic data to prioritize follow-up.

Manual Enrichment

Sales ops manually enriches Typeform CSVs before importing to CRM.

Slow Handoff

Leads sit in Typeform for hours before someone manually moves them to the CRM.

Why Connect Typeform to Beton

Beton enhances Typeform's output. By enriching submissions with B2B data and verifying emails, you ensure every response becomes a high-quality, actionable lead.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Typeform.

Instead of wiring Typeform directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Typeform usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Typeform and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Typeform.

Survey Enrichment

Enrich event registration forms with job title and company data for better segmentation.

Lead Qualification

Score and route leads based on company size detected via enrichment.

Verification Gate

Verify email addresses from Typeform before syncing to your outbound tool.

FAQ about Beton and Typeform

Do I need a separate Typeform account to use this integration?
Yes. Beton connects to your existing Typeform workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Typeform with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Typeform first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Typeform, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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