Beton × Totango

Operationalize Totango Success Insights

Turn customer health data into expansion pipeline by syncing Totango to Salesforce.

Totango gives your CS team incredible visibility, but that intelligence needs to flow to the sales team. Beton syncs health scores, SuccessPlay status, and engagement metrics directly to CRM opportunities.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Losing Expansion Revenue

CSMs know which customers are thriving and ready for upsell, but Account Executives are often in the dark. By the time a quarterly sync happens, the expansion window has closed. Beton makes this data flow instant.

Invisible Health

Sales pitches expansion to a customer who is secretly unhappy because Totango data didn't reach the CRM.

Delayed Handoffs

CSMs flag expansion opportunities in Totango, but sales doesn't see them until the weekly meeting.

Fragmented Reporting

Building reports that combine Totango health with Salesforce pipeline requires manual data stitching.

Why Connect Totango to Beton

Beton aligns CS and Sales around a single source of truth. By streaming Totango signals into the CRM, you empower sales to act on success data the moment it matters.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Totango.

Instead of wiring Totango directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Totango usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Totango

Authenticate Totango within Beton using your API credentials.

2

Select Data

Choose which Totango metrics to sync: Health Score, Engagement Level, SuccessPlay status.

3

Map to CRM

Map Totango fields to Salesforce Account or Opportunity fields.

4

Sync Live

Activate the integration. Sales now has CS context at their fingertips.

Concrete ways GTM teams combine Beton and Totango.

Health Score to Opportunity

Automatically update Salesforce Opportunity custom fields with the latest Totango health score so reps have context.

Expansion Alerts

When a customer completes a high-value SuccessPlay in Totango, Beton creates a task for the Account Manager to pitch expansion.

Churn Prevention

Detect accounts with declining health scores and auto-assign them to a dedicated 'Save' rep.

FAQ about Beton and Totango

What can I sync?
Health scores, NPS, SuccessPlay statuses, and custom Totango fields.
Is it real-time?
Yes. Changes in Totango flow to your CRM within seconds.
Can I trigger Slack alerts?
Absolutely. Route health score drops to dedicated Slack channels for instant visibility.
Does it support custom fields?
Yes. Map any Totango attribute to Salesforce custom fields or objects.
Who benefits?
Customer Success and Account Management teams working on renewals and upsells.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Totango, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Chorus.ai Integration OG Image
How Beton works

Sync Chorus Insights to Your CRM

Chorus.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Drift Integration OG Image
How Beton works

Route Drift Conversations to Sales Instantly

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
ZeroBounce Integration OG Image
How Beton works

Enterprise Email Validation with ZeroBounce

ZeroBounce is trusted by enterprises for email validation. Beton integrates it seamlessly, making verification a natural step in every lead flow from form capture to CRM sync.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
PostHog Integration OG Image
How Beton works

Turn PostHog Usage into Sales Revenue

Your engineers live in PostHog, but your sales team lives in the CRM. Beton bridges the gap, monitoring user behavior events and turning them into actionable sales triggers enriched with firmographic data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Bouncer Integration OG Image
How Beton works

Fast Email Verification with Bouncer

Bouncer provides lightning-fast email verification. Beton integrates it inline, checking every email from forms, scrapers, and imports before syncing to your CRM or email tool.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Keap Integration OG Image
How Beton works

Automate Keap with External Triggers

Keap (formerly Infusionsoft) is powerful for small business automation, but it needs triggers from outside its ecosystem. Beton connects external events to Keap campaigns for sophisticated multi-system workflows.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Capsule CRM Integration OG Image
How Beton works

Enrich Capsule CRM with External Data

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
VanillaSoft Integration OG Image
How Beton works

Power VanillaSoft Dialers with Enriched Data

VanillaSoft manages your sales dialing queues, but those queues need quality data. Beton enriches and verifies contacts before loading them into VanillaSoft, maximizing connection rates.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Demandbase Integration OG Image
How Beton works

Sync Demandbase Intent to Your CRM

Demandbase is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Pipedrive Integration OG Image
How Beton works

Enrich Pipedrive with External Data

Pipedrive is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read