Beton × Salesflare

Auto-Enrich Salesflare Contacts

Keep your Salesflare CRM enriched with fresh B2B data automatically.

Salesflare tracks email opens and visits, but it needs enrichment for better context. Beton automatically fills missing contact and company data for every Salesflare record.

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Open source Self-hostable Bring your own keys 100+ integrations

Salesflare + Enrichment = Power

Salesflare is great at tracking engagement, but weak at data enrichment. Beton bridges the gap, automatically appending firmographic data and verified emails to your contacts.

Shallow Profiles

Contacts have email addresses but no firmographic context for prioritization.

Manual Data Entry

Reps manually add job titles and LinkedIn URLs instead of automating it.

Unverified Emails

No systematic way to verify emails, leading to bounce issues.

Why Connect Salesflare to Beton

Beton makes Salesflare records complete. By continuously enriching contacts with external data, you give reps the context they need for personalized outreach.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Salesflare.

Instead of wiring Salesflare directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Salesflare usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Salesflare and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Salesflare.

Contact Data Fill

Automatically enrich Salesflare contacts with job title, company size, and LinkedIn profile.

Email Verification

Verify emails in Salesflare to ensure deliverability before launching campaigns.

Firmographic Append

Add industry, revenue, and employee count to Salesflare companies for better segmentation.

FAQ about Beton and Salesflare

Do I need a separate Salesflare account to use this integration?
Yes. Beton connects to your existing Salesflare workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Salesflare with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Salesflare first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Salesflare, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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