Beton × Pocus

Feed Pocus with Fresh Product Signals

Ensure your Product-Led Sales motion is powered by real-time, clean data.

Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Garbage In, Garbage Out

Pocus is only as good as the data feeding it. If your warehouse tables are messy or syncs are delayed, your PLS motion fails. Beton cleans and standardizes data before it reaches Pocus.

Dirty Data

Product usage data has duplicate user IDs and null values, making Pocus scoring unreliable.

Latency Issues

Data syncs run once a day, so high-intent signals don't reach sales reps until it's too late.

Manual Formatting

Engineers spend hours formatting warehouse tables to match Pocus's expected schema.

Why Connect Pocus to Beton

Beton handles the messy middle between your data sources and Pocus. It cleans, deduplicates, and formats data so Pocus can focus on scoring while you focus on selling.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Pocus.

Instead of wiring Pocus directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Pocus usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Sources

Link your warehouse (Snowflake/BigQuery) and analytics tool (PostHog/Mixpanel) to Beton.

2

Define Cleaning Rules

Set up deduplication and validation logic to ensure data quality.

3

Link Pocus

Connect your Pocus workspace and map the clean data to Pocus objects.

4

Stream Data

Activate the pipeline. Pocus now operates on pristine, real-time data.

Concrete ways GTM teams combine Beton and Pocus.

Real-Time Usage Sync

Stream product events from Segment or PostHog into Pocus with sub-minute latency.

Data Cleaning Pipeline

Automatically deduplicate user records and standardize company names before syncing to Pocus.

Multi-Source Enrichment

Combine signals from multiple tools (usage + firmographics + intent) before feeding them to Pocus for comprehensive scoring.

FAQ about Beton and Pocus

What data can I send to Pocus?
Product events, user attributes, company firmographics, and intent signals.
Does it clean data?
Yes. Beton deduplicates, normalizes, and validates data before syncing.
How fast is it?
Near real-time. Signals reach Pocus within seconds of the trigger event.
Can I combine sources?
Absolutely. Merge data from warehouse, CRM, and analytics before sending to Pocus.
Who uses this?
Product-Led Growth teams and Data Engineers supporting PLS motions.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Pocus, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Vitally Integration OG Image
How Beton works

Align CS and Sales with Vitally Data

Vitally provides a 360-degree view of your customers, but sales reps working renewal deals don't always have access. Beton ensures that Vitally insights are visible in every Salesforce opportunity.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Snov.io Integration OG Image
How Beton works

Bulk Email Finding with Snov.io

Snov.io provides email finding, verification, and drip campaigns. Beton uses it as an enrichment layer, finding emails for your target accounts and syncing verified contacts to your CRM.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Capsule CRM Integration OG Image
How Beton works

Enrich Capsule CRM with External Data

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
UserGems Integration OG Image
How Beton works

Automate UserGems Job Change Tracking

UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Optimizely Integration OG Image
How Beton works

Operationalize Optimizely Data Across Your Stack

Experimentation data often dies in the marketing team. Sales doesn't know which leads saw which messaging. Beton stamps every lead with the Optimizely campaigns they interacted with, enabling consistent messaging across the funnel.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Gong Integration OG Image
How Beton works

Sync Gong Intelligence to Salesforce

Gong is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Clearbit Integration OG Image
How Beton works

Keep Clearbit Data Fresh with Beton

Clearbit is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Apollo.io Integration OG Image
How Apollo.io works with Beton

Lead enrichment with Apollo.io using Beton

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
undefined Integration OG Image

Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Braze Integration OG Image
How Beton works

Power Braze with Live Data from Anywhere

Braze is hungry for data. Beton feeds it with fresh signals from your warehouse, CRM, and product analytics so you can run sophisticated lifecycle campaigns without manual CSV imports.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Cal.com Integration OG Image
How Beton works

Sync Cal.com Bookings to Your CRM

Cal.com handles meeting scheduling, but bookings need to flow into your CRM. Beton enriches meeting attendees with company data and syncs them to Salesforce or HubSpot.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read