Open sourceSelf-hostableBring your own keys100+ integrations
Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment
providers in one flow, including .
Instead of wiring directly into
dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks,
and mapping, and send clean data into your CRM or warehouse.
Run Beton in the cloud or self-host it as a Docker container under MIT license, keep
your usage compliant, and avoid
vendor lock-in.
Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.
Formbricks captures user feedback, but those insights should inform your CRM. Beton syncs survey responses as custom fields and triggers workflows based on satisfaction scores.
Webflow Forms captures inbound interest, but raw submissions need enrichment. Beton verifies emails, appends company data, and syncs qualified leads to your CRM in real-time.
Experimentation data often dies in the marketing team. Sales doesn't know which leads saw which messaging. Beton stamps every lead with the Optimizely campaigns they interacted with, enabling consistent messaging across the funnel.
Marketing automation shouldn't stop at email. Beton connects OneSignal to your CRM and data warehouse, allowing you to trigger personalized mobile and web pushes based on real-time customer data and sales milestones.
VWO tells you which variation got more clicks, but not which one generated more revenue. Beton bridges VWO and your CRM, tagging leads with their experiment data so you can optimize for closed deals, not just signups.
Reply.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Yesware is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
LeadIQ is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Lusha is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.