Enrich and verify leads before enrolling them in PersistIQ sequences.
PersistIQ handles your cold outreach, but campaigns are only as good as the data feeding them. Beton enriches, verifies, and loads contacts into PersistIQ automatically.
Open sourceSelf-hostableBring your own keys100+ integrations
Bad Data = Low Reply Rates
You load raw lists into PersistIQ and wonder why reply rates are low. The emails bounce, titles are wrong, and personalization fails. Beton fixes this by enriching data before enrollment.
Bounce Issues
20% of your PersistIQ emails bounce because addresses weren't verified.
Generic Messaging
You can't personalize because you lack job title and company data.
Manual List Building
You manually export from CRM, clean in sheets, then upload to PersistIQ.
Why Connect PersistIQ to Beton
Beton ensures every PersistIQ campaign starts with verified, enriched contacts. This improves deliverability, personalization accuracy, and reply rates.
Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment
providers in one flow, including PersistIQ.
Instead of wiring PersistIQ directly into
dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks,
and mapping, and send clean data into your CRM or warehouse.
Run Beton in the cloud or self-host it as a Docker container under MIT license, keep
your PersistIQ usage compliant, and avoid
vendor lock-in.
How Beton works
Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.
1
Connect your tools
Add PersistIQ and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.
2
Build enrichment flows
Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.
3
Connect sources & CRM
Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.
4
Monitor & optimize
See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.
Concrete ways GTM teams combine Beton and
PersistIQ.
Enriched Enrollment
When a lead is marked 'Sales Qualified' in CRM, Beton enriches it and enrolls it in the right PersistIQ campaign.
Email Verification
Verify every email before enrolling in PersistIQ to protect sender reputation.
Dynamic Segmentation
Route leads to different PersistIQ campaigns based on enriched company size data.
FAQ about Beton and PersistIQ
Do I need a separate PersistIQ account to use this integration?
Yes. Beton connects to your existing PersistIQ workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine PersistIQ with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call PersistIQ first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.
Zendesk Sell is a lightweight CRM, but it needs enrichment. Beton automatically fills in missing emails, phone numbers, and firmographics for every lead in Zendesk Sell.
RingCentral is your communication hub, but that data needs to live in your CRM. Beton syncs call logs, SMS messages, and meeting details to Salesforce so every touchpoint is tracked.
NeverBounce is trusted for enterprise-grade verification. Beton embeds it into your data workflows, catching invalid emails, spam traps, and catch-all domains before they cause deliverability issues.
RollWorks is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
UserGems tracks your past buyers, but moving that data into action often means manual CSV exports. Beton automates the last mile: instantly routing job change signals to the right CRM owner or sales sequence.
Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.
SmartReach is your multi-channel outreach platform, but it needs verified, enriched data. Beton preprocesses every contact before loading into SmartReach sequences.
6sense is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Intercom is where customers talk to you, but that data needs to flow into your CRM. Beton syncs conversations, user attributes, and support tickets so sales and CS have full context.
Saleshandy is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.