Beton × Ortto

Unify Ortto Journeys with Sales Activity

Sync Ortto customer journeys to Salesforce/HubSpot in real-time to align marketing and sales.

Ortto captures rich behavioral data, but sales reps in Salesforce often can't see it easily. Beton acts as the bridge, syncing Ortto scores, activities, and audiences directly to your CRM objects for full funnel visibility.

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Break Down the Marketing/Sales Wall

Ortto is an amazing CDP/Marketing automation tool, but if it lives in a silo, you lose leverage. Beton ensures that every signal captured by Ortto is immediately available to the sales team, and every sales disposition updates the marketing journey.

Sales Blindness

Sales reps fly blind, unaware that a lead has been heavily engaging with Ortto marketing emails.

Wasted Spend

Marketing continues to nurture leads that sales has already disqualified, wasting money and annoying prospects.

Data Flattening

Complex product data in Ortto doesn't map cleanly to standard CRM fields, losing fidelity.

Why Connect Ortto to Beton

Beton helps you realize the promise of a CDP by actually distributing that data to the people who need it. It turns Ortto insights into sales intelligence.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Ortto.

Instead of wiring Ortto directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Ortto usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Ortto

Authenticate your Ortto instance within Beton.

2

Select Data

Select the data points to sync: Activities, Scores, Audiences, or Attributes.

3

Configure Map

Map these to your destination fields or custom objects in Salesforce/HubSpot.

4

Activate Sync

Enable the sync. Data flows automatically based on your triggers (e.g., 'Score Changed', 'Email Clicked').

Concrete ways GTM teams combine Beton and Ortto.

Activity Timeline in CRM

Sync Ortto 'Activity' logs as a custom object in Salesforce. Reps can scroll through a timeline of every email click and page view.

Lifecycle Management

When a deal closes in CRM, Beton instantly removes the contact from 'Prospecting' audiences in Ortto and adds them to 'Onboarding'.

Lead Prioritization

Use Ortto's calculated scores to prioritize the Sales call list in CRM automatically.

Ortto Integration FAQ

What does the sync do?
Beton syncs Ortto activities and scores to your CRM and data warehouse.
Does it support Custom Objects?
Yes. You can map Ortto activity data to Custom Objects in Salesforce for granular tracking.
Can I stop marketing to customers?
We ensure that when a lead converts in CRM, they are instantly moved to the 'Customer' journey in Ortto.
Is it bi-directional?
It supports two-way sync logic to keep both systems aligned.
Who benefits most?
Marketing Ops teams use it to give sales visibility into marketing engagement.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Ortto, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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