Beton × OneSignal

Trigger OneSignal Pushes from CRM Events

Orchestrate omnichannel journeys. Send pushes based on Deal Stage, Product Usage, or Support Ticket status.

Marketing automation shouldn't stop at email. Beton connects OneSignal to your CRM and data warehouse, allowing you to trigger personalized mobile and web pushes based on real-time customer data and sales milestones.

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Unify Push with the Customer Journey

OneSignal is powerful, but it needs data to be personal. If you can't easily trigger a push when a customer hits a milestone in your database or CRM, you're missing a critical engagement channel. Beton makes OneSignal a native part of your growth stack.

Channel Silos

Push notifications live in a silo, disconnected from the email campaigns and sales calls the user is receiving.

Hard to Integrate

Triggering a push based on a Salesforce field change requires custom engineering and API work.

Tone Deaf Messaging

Users get bombarded with generic pushes because the system doesn't know they just spoke to sales.

Why Connect OneSignal to Beton

Beton allows you to use Push as a precision tool, not a blast cannon. By tying OneSignal to your core business data, you ensure every notification is timely, relevant, and context-aware.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including OneSignal.

Instead of wiring OneSignal directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your OneSignal usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect OneSignal

Connect OneSignal to Beton using your App ID and REST API Key.

2

Choose Trigger

Choose a trigger source: e.g., 'HubSpot Deal Stage Updated' or 'PostHog Event: Completed Onboarding'.

3

Design Message

Design the push notification content, using dynamic fields from the trigger source (e.g., 'Hi ').

4

Send Notification

Beton resolves the user's identity and sends the push via OneSignal instantly.

Concrete ways GTM teams combine Beton and OneSignal.

Deal Acceleration

When a high-value deal moves to 'Contract Sent', send a push to the champion: 'Check your email! Your contract is ready.'

Churn Prevention

If a user hasn't logged in for 7 days (detected by warehouse/analytics), trigger a re-engagement web push.

Support Feedback

When a support ticket is resolved in Zendesk, trigger a push asking for a quick rating.

OneSignal Integration FAQ

What triggers the notifications?
Beton triggers OneSignal notifications based on events in your other business tools.
Can I use CRM data?
Yes. Trigger a push when a CRM Deal Stage changes to 'Closed Won' or 'Contract Sent'.
Can I target specific users?
Yes. We map email addresses or user IDs to OneSignal Player IDs to target specific users.
What channels are supported?
It works for mobile app push, web push, and in-app messaging.
Who uses this?
Product teams and Lifecycle Marketers use it to coordinate pushes with email/SMS.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect OneSignal, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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