Beton × Nutshell CRM

Automate Data Enrichment for Nutshell

Keep Nutshell contacts enriched with verified emails and company data.

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Lightweight CRM, Rich Data

Nutshell is great for small teams, but it doesn't enrich data automatically. Reps waste time researching prospects instead of selling. Beton automates enrichment workflows.

Data Gaps

Contacts have company names but no decision-maker email or phone.

Manual Enrichment

Reps look up LinkedIn profiles manually instead of automating it.

Inconsistent Quality

Data quality varies by rep instead of being standardized via automation.

Why Connect Nutshell to Beton

Beton upgrades Nutshell with enterprise-grade enrichment. It continuously fills data gaps so reps always have the context they need to sell effectively.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Nutshell CRM.

Instead of wiring Nutshell CRM directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Nutshell CRM usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Nutshell CRM and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Nutshell CRM.

Contact Enrichment

Automatically enrich new Nutshell contacts with job title, email, and LinkedIn URL.

Company Data Append

Fill in company size, revenue, and industry for every Nutshell lead.

Verification Pass

Verify all email addresses in Nutshell to maintain list hygiene.

FAQ about Beton and Nutshell CRM

Do I need a separate Nutshell CRM account to use this integration?
Yes. Beton connects to your existing Nutshell CRM workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Nutshell CRM with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Nutshell CRM first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Nutshell CRM, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Zoho CRM Integration OG Image
How Beton works

Supercharge Zoho with External Enrichment

Zoho CRM is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Zendesk Sell Integration OG Image
How Beton works

Enrich Zendesk Sell Leads Automatically

Zendesk Sell is a lightweight CRM, but it needs enrichment. Beton automatically fills in missing emails, phone numbers, and firmographics for every lead in Zendesk Sell.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Gainsight Integration OG Image
How Beton works

Democratize Gainsight Data Across Your Stack

Gainsight is where your CS team lives, but it's often a black box to everyone else. Beton opens it up, syncing vital customer intelligence to the tools sales, marketing, and leadership actually use.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Webflow Forms Integration OG Image
How Beton works

Enrich Webflow Form Submissions Instantly

Webflow Forms captures inbound interest, but raw submissions need enrichment. Beton verifies emails, appends company data, and syncs qualified leads to your CRM in real-time.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Salesloft Integration OG Image
How Beton works

Automate Salesloft with CRM Triggers

Salesloft is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Amplitude Integration OG Image
How Beton works

Turn Amplitude Insights into Revenue

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Leadlander Integration OG Image
How Beton works

Operationalize Leadlander Website Intelligence

Leadlander identifies companies browsing your site, but manual workflows slow down response time. Beton automates the enrichment and outreach process, turning visitors into pipeline.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Common Room Integration OG Image
How Beton works

Convert Community Signals into Pipeline

Your community is full of warm leads, but they're invisible to sales. Common Room tracks engagement, and Beton turns that activity into CRM leads with enriched contact data.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
undefined Integration OG Image

Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
ZeroBounce Integration OG Image
How Beton works

Enterprise Email Validation with ZeroBounce

ZeroBounce is trusted by enterprises for email validation. Beton integrates it seamlessly, making verification a natural step in every lead flow from form capture to CRM sync.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Nutshell CRM Integration OG Image
How Beton works

Automate Data Enrichment for Nutshell

Nutshell CRM is designed for simplicity, but records need enrichment. Beton automatically fills in missing contact info and company data using external providers.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Chili Piper Integration OG Image
How Beton works

Optimize Chili Piper Routing with Enrichment

Chili Piper handles meeting routing, but routing logic needs good data. Beton enriches leads inline so Chili Piper can route based on actual company size, not just form fields.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read