Beton × Leadfeeder

Automate Leadfeeder Visitor Follow-Up

Identify website visitors and start enriched outreach campaigns automatically.

Leadfeeder shows you which companies are browsing your site. Beton takes it further: finding contact info, enriching profiles, and launching outreach sequences while the intent is hot.

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Website Visitors Become Leads, Fast

Leadfeeder identifies interested companies, but converting that signal into outreach requires manual work. Beton automates enrichment and sequence enrollment, turning visitors into pipeline automatically.

Manual Exports

You export Leadfeeder data weekly instead of reacting to intent signals immediately.

No Contact Info

You know the company visited, but not who to email.

Lost Momentum

By the time you create outreach lists, the visitor has already talked to competitors.

Why Connect Leadfeeder to Beton

Beton shortens the response time from intent signal to outreach. By automating the enrichment and sequence enrollment, you ensure no hot visitor slips through the cracks.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Leadfeeder.

Instead of wiring Leadfeeder directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Leadfeeder usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Leadfeeder and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Leadfeeder.

Instant Outreach

When a company visits your demo page, Beton finds the VP Sales's email and starts a personalized sequence.

Account Alert

Notify account owners via Slack when their assigned accounts visit the website.

Retargeting Sync

Sync Leadfeeder visitor companies to LinkedIn Matched Audiences for targeted ads.

FAQ about Beton and Leadfeeder

Do I need a separate Leadfeeder account to use this integration?
Yes. Beton connects to your existing Leadfeeder workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Leadfeeder with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Leadfeeder first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Leadfeeder, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
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