Beton × Jotform

Automate Jotform Lead Enrichment

Enrich and verify Jotform submissions before they hit your CRM.

Jotform makes form building easy, but submissions need work before they're sales-ready. Beton enriches, verifies, and routes Jotform data to your CRM automatically.

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Open source Self-hostable Bring your own keys 100+ integrations

Form Submissions Need Context

Jotform captures leads, but all you get is what the user typed. Without enrichment, you can't prioritize or route leads effectively. Beton fills the gaps automatically.

Bare Minimum Data

You get a name and email, but no context about company or role.

Bot Submissions

Bots flood your forms with fake data, polluting your CRM.

Equal Treatment

All leads are treated the same because you lack the data to prioritize.

Why Connect Jotform to Beton

Beton makes Jotform submissions actionable. By adding enrichment and verification inline, you transform basic form data into qualified, routable leads.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Jotform.

Instead of wiring Jotform directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Jotform usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Jotform and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Jotform.

Lead Enrichment

Enrich every Jotform submission with company size, industry, and job title.

Email Validation

Verify email addresses in real-time to prevent fake submissions from entering your CRM.

Conditional Routing

Route enterprise leads to AEs and SMB leads to SDRs based on detected company size.

FAQ about Beton and Jotform

Do I need a separate Jotform account to use this integration?
Yes. Beton connects to your existing Jotform workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Jotform with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Jotform first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Jotform, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
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