Beton × Iterable

Bi-directional Sync for Iterable and CRM

Keep Iterable segments perfectly in sync with Salesforce, Snowflake, and HubSpot data.

List uploads are manual and error-prone. Segments in Iterable drift from the reality in the CRM. Beton maintains a live link, ensuring your Iterable user profiles always reflect the latest data from your sales and product systems.

Get started free View all integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Relying on Stale Lists

Iterable is a beast for cross-channel marketing, but it needs fuel. If your data pipeline is slow or broken, your personalization fails. Beton ensures that Iterable has real-time access to every relevant data point about your customer.

Outdated Segments

You send an upsell email to a customer who just downgraded because the list wasn't updated.

Engineering Bottleneck

Engineers have to write custom scripts to feed warehouse data into Iterable for personalization.

Siloed Comms

Sales reps have no visibility into the marketing communications their prospects are receiving.

Why Connect Iterable to Beton

Beton removes the friction of data management for Iterable. It allows marketers to build sophisticated, data-driven campaigns without waiting for engineering support or worrying about data latency.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Iterable.

Instead of wiring Iterable directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Iterable usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Sources

Connect Iterable using your API key. Connect your source (CRM/Warehouse).

2

Define Segment

Define the query or trigger that defines your segment (e.g., 'Users with > 50 logins').

3

Map Attributes

Map source columns to Iterable user profile fields (custom attributes).

4

Auto-Sync

Beton keeps the data in sync. As user behavior changes, their Iterable profile updates instantly.

Concrete ways GTM teams combine Beton and Iterable.

Churn Management

When a customer churns in Salesforce, Beton instantly updates their Iterable profile to stop retention emails and start a win-back flow.

Warehouse Native Marketing

Feed computed metrics from Snowflake (e.g., 'Propensity to Buy') into Iterable to trigger highly targeted offers.

Sales Alerts

Alert sales reps in Slack when a high-value prospect clicks a specific link in an Iterable campaign.

Iterable Integration FAQ

What can I sync?
Beton enables deep bi-directional syncing between Iterable and your CRM/Data Warehouse.
Does it update user profiles?
Yes. Sync live CRM fields (e.g., 'Plan Type', 'Renewal Date') to Iterable user profiles instantly.
Why use Beton?
It allows you to trigger Iterable workflows based on non-standard events, like a warehouse query result.
Can I see open rates in CRM?
Yes. Push Iterable engagement metrics (opens/clicks) back to the CRM for sales visibility.
Who is this for?
Lifecycle Marketers and Data Engineers use it to power complex campaigns.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Iterable, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Pivozavr Integration OG Image
How Pivozavr works with Beton

Lead enrichment with Pivozavr using Beton

Pivozavr is a niche B2B email database with strong coverage in Central and Eastern Europe. Beton turns it into a reusable enrichment step you can use across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Seamless.AI Integration OG Image
How Beton works

Automate Seamless.AI Contact Finding

Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
ZoomInfo Integration OG Image
How Beton works

Use ZoomInfo Strategically with Beton

ZoomInfo is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Totango Integration OG Image
How Beton works

Operationalize Totango Success Insights

Totango gives your CS team incredible visibility, but that intelligence needs to flow to the sales team. Beton syncs health scores, SuccessPlay status, and engagement metrics directly to CRM opportunities.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
MillionVerifier Integration OG Image
How Beton works

Bulk Email Verification at Scale

MillionVerifier specializes in bulk verification. Beton orchestrates the process: upload a list, verify via MillionVerifier, and sync only the deliverable emails to your destination.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Attio Integration OG Image
How Beton works

Supercharge Attio with Automated Data Pipelines

Attio is the flexible CRM for modern builders. Beton ensures it's always stocked with fresh, accurate data by automating the flow from your forms, scrapers, and enrichment tools directly into Attio objects.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
RocketReach Integration OG Image
How Beton works

Find Executive Contacts with RocketReach

RocketReach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Kaspr Integration OG Image
How Beton works

Scale LinkedIn Prospecting with Kaspr

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Sales Navigator Integration OG Image
How Beton works

Automate Sales Navigator List Building

Sales Navigator is the gold standard for finding leads, but getting data *out* of it is a pain. Beton automates the extraction, enrichment, and syncing of Sales Nav searches directly to your CRM or cold email tool.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Salesflare Integration OG Image
How Beton works

Auto-Enrich Salesflare Contacts

Salesflare tracks email opens and visits, but it needs enrichment for better context. Beton automatically fills missing contact and company data for every Salesflare record.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
LeadIQ Integration OG Image
How Beton works

Automate LeadIQ to CRM Sync

LeadIQ is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read