Beton × Gravity Forms

Enrich Gravity Forms Submissions Automatically

Turn WordPress form fills into enriched CRM leads instantly.

Gravity Forms captures leads on your WordPress site, but those submissions need enrichment before they're useful. Beton verifies emails, finds LinkedIn profiles, and syncs clean data to your CRM.

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Open source Self-hostable Bring your own keys 100+ integrations

Raw Form Data Isn't Sales-Ready

Gravity Forms submissions contain just the data the user typed. You need company size, industry, and verified email to qualify the lead properly. Beton enriches submissions inline before syncing to your CRM.

Spam Forms

Bots submit fake emails through Gravity Forms, creating junk leads in your CRM.

Incomplete Data

Form submissions lack firmographic context, making lead qualification impossible.

Manual Routing

Sales ops manually assigns leads instead of using geo or company size rules.

Why Connect Gravity Forms to Beton

Beton turns raw form data into qualified leads. By adding enrichment and verification steps, you ensure sales only receives high-quality, actionable prospects.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Gravity Forms.

Instead of wiring Gravity Forms directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Gravity Forms usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Gravity Forms and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Gravity Forms.

Form Enrichment

Enrich every Gravity Forms submission with company data and verified email before creating a HubSpot contact.

Bot Filtering

Verify emails and filter out bot submissions before they pollute your CRM.

Geo-Based Routing

Route form submissions to regional sales reps based on the detected company location.

FAQ about Beton and Gravity Forms

Do I need a separate Gravity Forms account to use this integration?
Yes. Beton connects to your existing Gravity Forms workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Gravity Forms with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Gravity Forms first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Gravity Forms, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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