Beton × Gainsight

Democratize Gainsight Data Across Your Stack

Broadcast customer health scores, CTAs, and success plans to Slack, HubSpot, and your data warehouse.

Gainsight is where your CS team lives, but it's often a black box to everyone else. Beton opens it up, syncing vital customer intelligence to the tools sales, marketing, and leadership actually use.

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Stop Siloing Success Data

Gainsight contains the best insights into customer satisfaction, but that knowledge is trapped. Sales reps renew contracts without knowing NPS scores. Marketing retargets happy customers instead of at-risk ones. Beton fixes this.

CS Silo

Critical customer context lives in Gainsight but never reaches the sales or marketing team.

Manual Escalation

CSMs have to manually notify sales of at-risk accounts instead of automating the handoff.

No Cross-Team Visibility

Leadership can't easily see which deals have high health scores vs. churn risk without exporting data.

Why Connect Gainsight to Beton

Beton turns Gainsight from a CS-only tool into a company-wide intelligence platform. It ensures every team has the customer context they need to make better decisions.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Gainsight.

Instead of wiring Gainsight directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Gainsight usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Gainsight

Link your Gainsight instance to Beton securely.

2

Pick Data Points

Select the Gainsight objects and fields you want to broadcast (Health, CTAs, NPS).

3

Set Destinations

Route different data types to different destinations (e.g., Health to CRM, CTAs to Slack).

4

Enable Sync

Activate the flow. Gainsight data now flows freely across your GTM stack.

Concrete ways GTM teams combine Beton and Gainsight.

Health to CRM

Sync Gainsight health scores to Salesforce Account custom fields so reps see them on every record.

CTA Broadcasting

When a high-priority CTA is created in Gainsight, Beton posts it to a dedicated Slack channel for instant visibility.

NPS to Marketing

Sync NPS Detractors to a HubSpot list for a targeted win-back campaign.

FAQ about Beton and Gainsight

What Gainsight data can I use?
Health scores, NPS, CTAs, Success Plans, usage data, and custom fields.
Where can I send it?
Salesforce, HubSpot, Slack, data warehouses, or any API-enabled tool.
Is it bi-directional?
Yes. You can also push CRM deal data back into Gainsight for better CS context.
Why not use native integrations?
Native integrations are often rigid. Beton allows complex logic, transformations, and multi-destination routing.
Who owns this setup?
CS Operations or RevOps teams typically configure it once for the entire company.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Gainsight, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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