Beton × Front

Turn Front Conversations into CRM Intelligence

Sync email threads from Front to your CRM for full customer context.

Front is where customer conversations happen, but that context needs to live in your CRM. Beton syncs Front threads, tags, and assignments to Salesforce or HubSpot automatically.

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Open source Self-hostable Bring your own keys 100+ integrations

Customer Context Shouldn't Live in Email

Important customer conversations happen in Front, but they don't flow into Salesforce. Account managers enter calls without knowing the customer just complained via email. Beton creates a unified timeline.

Lost Context

Sales reps don't know that support just resolved a major issue because Front and CRM are disconnected.

Manual Logging

Customer-facing teams manually forward important emails to Salesforce instead of automating it.

Fragmented Timeline

You can't see a unified timeline of emails, calls, and meetings because they're in different tools.

Why Connect Front to Beton

Beton ensures no conversation is lost. By syncing Front threads to the CRM, you give every team member full context on every customer interaction.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Front.

Instead of wiring Front directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Front usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Front and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Front.

Email Thread Logging

Automatically log important Front conversations as CRM activities linked to the right contact.

Tag-Based Routing

When an email is tagged 'Upsell Opportunity' in Front, Beton creates a deal in Salesforce.

Shared Inbox Visibility

Sync shared inbox replies to CRM so all reps see the full communication history.

FAQ about Beton and Front

Do I need a separate Front account to use this integration?
Yes. Beton connects to your existing Front workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Front with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Front first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Front, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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