Beton × Drift

Route Drift Conversations to Sales Instantly

Turn chatbot conversations into CRM leads enriched with conversation context.

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.

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Open source Self-hostable Bring your own keys 100+ integrations

Chatbot Leads Shouldn't Wait

A hot lead chats with your Drift bot, but by the time a rep manually creates a Salesforce lead, the moment has passed. Beton creates enriched leads instantly, including the full chat transcript.

Slow Lead Creation

Reps manually create leads from Drift chats, introducing 10-30 minute delays.

No Context

CRM leads lack the chat transcript, so reps start conversations from scratch.

Manual Routing

Drift sends leads to a general queue instead of intelligently routing based on firmographics.

Why Connect Drift to Beton

Beton speeds up your response time. Chat leads are created in CRM within seconds, enriched with company data, and routed to the right rep based on territory or account ownership.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Drift.

Instead of wiring Drift directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Drift usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Drift and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Drift.

Instant Lead Creation

When a Drift chat ends, Beton creates a Salesforce lead with the full transcript attached.

Intelligent Routing

Route Drift leads to specific reps based on company size, detected in real-time via enrichment.

Meeting Scheduling

When a user books a meeting via Drift, Beton enriches their profile and syncs it to your calendar tool.

FAQ about Beton and Drift

Do I need a separate Drift account to use this integration?
Yes. Beton connects to your existing Drift workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Drift with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Drift first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Drift, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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