Beton × Common Room

Convert Community Signals into Pipeline

Route active community members from Common Room to sales sequences automatically.

Your community is full of warm leads, but they're invisible to sales. Common Room tracks engagement, and Beton turns that activity into CRM leads with enriched contact data.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Cold Calling When You Have Warm Leads

High-intent prospects are engaging in your Slack community, leaving GitHub issues, or attending webinars, but sales is still cold calling strangers. Common Room captures these signals; Beton operationalizes them.

Invisible Intent

Sales has no visibility into which leads are actively engaging with your community content.

Manual Lead Creation

Community managers manually forward high-intent users to sales instead of automating the handoff.

No Enrichment

Community members don't have work emails in the system, making it hard to route them to CRM.

Why Connect Common Room to Beton

Beton transforms community engagement into qualified pipeline. It detects high-intent signals in Common Room, enriches the user with B2B data, and creates a warm lead in your CRM.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Common Room.

Instead of wiring Common Room directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Common Room usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Common Room

Link Common Room to Beton using your API credentials.

2

Define Intent Signals

Choose what qualifies as 'high intent' (e.g., 'Attended 2+ events', 'Posted in #support').

3

Enrich & Route

Beton finds work emails via enrichment and pushes leads to your CRM.

4

Activate

Your sales team now has a feed of warm leads from the community.

Concrete ways GTM teams combine Beton and Common Room.

Active Member Routing

Identify users who posted 5+ times in your Slack community. Beton enriches them and adds them to a 'Community Warm' sequence.

Event Attendee Follow-up

After a webinar tracked in Common Room, automatically create enriched leads in Salesforce for follow-up.

GitHub Contributor Outreach

Detect developers contributing to your open source repo. Beton finds their work email and tasks sales to reach out.

FAQ about Beton and Common Room

What signals can I use?
Slack messages, GitHub contributions, webinar attendance, content downloads tracked by Common Room.
Does it enrich contacts?
Yes. Beton finds work emails and LinkedIn profiles for community members.
Can I filter by engagement?
Absolutely. Set thresholds like '5+ interactions' to only route high-intent users.
Where do leads go?
Your CRM, sales engagement platform, or even directly to a rep's task list.
Who uses this?
Developer Relations and Community-Led Growth teams.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Common Room, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
Capsule CRM Integration OG Image
How Beton works

Enrich Capsule CRM with External Data

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Webflow Forms Integration OG Image
How Beton works

Enrich Webflow Form Submissions Instantly

Webflow Forms captures inbound interest, but raw submissions need enrichment. Beton verifies emails, appends company data, and syncs qualified leads to your CRM in real-time.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Autoklose Integration OG Image
How Beton works

Power Autoklose with Clean, Enriched Data

Autoklose is your cold email platform, but it needs quality data. Beton pipes in enriched and verified leads from forms, scrapers, or your CRM, ensuring every campaign targets real prospects.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Clearbit Integration OG Image
How Clearbit works with Beton

Lead enrichment with Clearbit using Beton

Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Vitally Integration OG Image
How Beton works

Align CS and Sales with Vitally Data

Vitally provides a 360-degree view of your customers, but sales reps working renewal deals don't always have access. Beton ensures that Vitally insights are visible in every Salesforce opportunity.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Kaspr Integration OG Image
How Beton works

Scale LinkedIn Prospecting with Kaspr

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Formbricks Integration OG Image
How Beton works

Turn Formbricks Surveys into CRM Insights

Formbricks captures user feedback, but those insights should inform your CRM. Beton syncs survey responses as custom fields and triggers workflows based on satisfaction scores.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Amplitude Integration OG Image
How Beton works

Turn Amplitude Insights into Revenue

Amplitude shows you *how* users behave, but that data rarely reaches the sales team in time. Beton watches your Amplitude cohorts and automatically syncs high-value segments to your CRM for immediate action.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Folderly Integration OG Image
How Beton works

Monitor Email Deliverability with Folderly

Folderly monitors your email deliverability and domain reputation. Beton surfaces these metrics in Slack or dashboards so RevOps can detect issues before campaigns tank.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Breadcrumbs.io Integration OG Image
How Beton works

Operationalize Breadcrumbs Scoring with Beton

Breadcrumbs.io creates co-dynamic scores (fit + intent), but that data is wasted if it doesn't reach your sales and marketing tools. Beton syncs scores in real-time and triggers actions based on thresholds.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read