Beton × Common Room

Convert Community Signals into Pipeline

Route active community members from Common Room to sales sequences automatically.

Your community is full of warm leads, but they're invisible to sales. Common Room tracks engagement, and Beton turns that activity into CRM leads with enriched contact data.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop Cold Calling When You Have Warm Leads

High-intent prospects are engaging in your Slack community, leaving GitHub issues, or attending webinars, but sales is still cold calling strangers. Common Room captures these signals; Beton operationalizes them.

Invisible Intent

Sales has no visibility into which leads are actively engaging with your community content.

Manual Lead Creation

Community managers manually forward high-intent users to sales instead of automating the handoff.

No Enrichment

Community members don't have work emails in the system, making it hard to route them to CRM.

Why Connect Common Room to Beton

Beton transforms community engagement into qualified pipeline. It detects high-intent signals in Common Room, enriches the user with B2B data, and creates a warm lead in your CRM.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Common Room.

Instead of wiring Common Room directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Common Room usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect Common Room

Link Common Room to Beton using your API credentials.

2

Define Intent Signals

Choose what qualifies as 'high intent' (e.g., 'Attended 2+ events', 'Posted in #support').

3

Enrich & Route

Beton finds work emails via enrichment and pushes leads to your CRM.

4

Activate

Your sales team now has a feed of warm leads from the community.

Concrete ways GTM teams combine Beton and Common Room.

Active Member Routing

Identify users who posted 5+ times in your Slack community. Beton enriches them and adds them to a 'Community Warm' sequence.

Event Attendee Follow-up

After a webinar tracked in Common Room, automatically create enriched leads in Salesforce for follow-up.

GitHub Contributor Outreach

Detect developers contributing to your open source repo. Beton finds their work email and tasks sales to reach out.

FAQ about Beton and Common Room

What signals can I use?
Slack messages, GitHub contributions, webinar attendance, content downloads tracked by Common Room.
Does it enrich contacts?
Yes. Beton finds work emails and LinkedIn profiles for community members.
Can I filter by engagement?
Absolutely. Set thresholds like '5+ interactions' to only route high-intent users.
Where do leads go?
Your CRM, sales engagement platform, or even directly to a rep's task list.
Who uses this?
Developer Relations and Community-Led Growth teams.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Common Room, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Woodpecker Integration OG Image
How Beton works

Power Woodpecker with Clean Data

Woodpecker handles your cold email sequences, but data quality makes or breaks campaigns. Beton enriches, verifies, and loads contacts into Woodpecker with clean, personalization-ready data.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Planhat Integration OG Image
How Beton works

Sync Planhat Health Scores to Your CRM

Planhat tracks customer health scores and engagement, but that data is often invisible to sales. Beton syncs health metrics, NPS scores, and usage trends directly to Salesforce so Account Executives never blindside a customer.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Gravity Forms Integration OG Image
How Beton works

Enrich Gravity Forms Submissions Automatically

Gravity Forms captures leads on your WordPress site, but those submissions need enrichment before they're useful. Beton verifies emails, finds LinkedIn profiles, and syncs clean data to your CRM.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
VanillaSoft Integration OG Image
How Beton works

Power VanillaSoft Dialers with Enriched Data

VanillaSoft manages your sales dialing queues, but those queues need quality data. Beton enriches and verifies contacts before loading them into VanillaSoft, maximizing connection rates.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
People.ai Integration OG Image
How Beton works

Operationalize People.ai Intelligence

People.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Pocus Integration OG Image
How Beton works

Feed Pocus with Fresh Product Signals

Pocus scores leads based on product usage, but it needs clean, timely data. Beton acts as the data cleaning layer, ensuring Pocus has the freshest signals from your warehouse and analytics tools.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Intercom Integration OG Image
How Beton works

Unify Intercom Conversations with CRM

Intercom is where customers talk to you, but that data needs to flow into your CRM. Beton syncs conversations, user attributes, and support tickets so sales and CS have full context.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Chorus.ai Integration OG Image
How Beton works

Sync Chorus Insights to Your CRM

Chorus.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Folderly Integration OG Image
How Beton works

Monitor Email Deliverability with Folderly

Folderly monitors your email deliverability and domain reputation. Beton surfaces these metrics in Slack or dashboards so RevOps can detect issues before campaigns tank.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Warmup Inbox Integration OG Image
How Beton works

Monitor Email Health Alongside Campaigns

Warmup Inbox protects your domain reputation, but that data is hidden in a dashboard. Beton surfaces deliverability metrics in your CRM and Slack so RevOps can spot issues before they kill campaigns.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Reply.io Integration OG Image
How Beton works

Power Reply.io Campaigns with Clean Data

Reply.io is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Aircall Integration OG Image
How Beton works

Lead enrichment with Aircall using Beton

Aircall is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read