Beton × Cognism

Global Enrichment with Cognism

Connect Cognism to Beton and orchestrate it with 100+ email databases, scrapers, and LLMs in a single flow.

Cognism is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop copy‑pasting Cognism data into your CRM

Without Beton, reps export data from Cognism, clean it in spreadsheets, and then push it into Salesforce or HubSpot. That manual work is slow, error‑prone, and makes it impossible to track which leads were actually enriched by Cognism.

Manual exports and imports

Every new campaign starts with downloading CSVs from Cognism and uploading them elsewhere. Data quality depends on whoever last touched the file.

No central enrichment rules

Some teams enrich via Cognism on inbound only, others on outbound lists. Without one enrichment brain, no one knows which leads were actually updated.

Hard to control spend

When Cognism is wired into ad‑hoc scripts and exports, you can’t easily limit how many Cognism credits are used for each segment or deal size.

Why use Cognism with Beton

Beton connects to Cognism and exposes it as a building block in any enrichment flow. You decide when Beton should call Cognism, how fields map into your standard schema, and which backup providers to use when Cognism has no match.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Cognism.

Instead of wiring Cognism directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Cognism usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Cognism and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Cognism.

Inbound lead form enrichment

Enrich every inbound lead with Cognism inside Beton before it hits your CRM, so routing, scoring, and SLAs stay accurate.

Outbound list building

Pipe outbound lists through Cognism and other vendors in a single Beton flow, then sync clean targets into your sequencer.

Account research at scale

Let revops define once which firmographic and contact fields Cognism should fill, then reuse that logic across teams and regions.

FAQ about Beton and Cognism

Do I need a separate Cognism account to use this integration?
Yes. Beton connects to your existing Cognism workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Cognism with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Cognism first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Cognism, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Chorus.ai Integration OG Image
How Beton works

Sync Chorus Insights to Your CRM

Chorus.ai is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Drift Integration OG Image
How Beton works

Route Drift Conversations to Sales Instantly

Drift captures high-intent conversations, but those chats need to become CRM leads fast. Beton syncs Drift conversations to Salesforce with full transcripts and enriched contact data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
ZeroBounce Integration OG Image
How Beton works

Enterprise Email Validation with ZeroBounce

ZeroBounce is trusted by enterprises for email validation. Beton integrates it seamlessly, making verification a natural step in every lead flow from form capture to CRM sync.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
PostHog Integration OG Image
How Beton works

Turn PostHog Usage into Sales Revenue

Your engineers live in PostHog, but your sales team lives in the CRM. Beton bridges the gap, monitoring user behavior events and turning them into actionable sales triggers enriched with firmographic data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Bouncer Integration OG Image
How Beton works

Fast Email Verification with Bouncer

Bouncer provides lightning-fast email verification. Beton integrates it inline, checking every email from forms, scrapers, and imports before syncing to your CRM or email tool.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Keap Integration OG Image
How Beton works

Automate Keap with External Triggers

Keap (formerly Infusionsoft) is powerful for small business automation, but it needs triggers from outside its ecosystem. Beton connects external events to Keap campaigns for sophisticated multi-system workflows.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Capsule CRM Integration OG Image
How Beton works

Enrich Capsule CRM with External Data

Capsule CRM is simple and effective, but it needs enrichment. Beton automatically fills missing fields using data providers, keeping your Capsule workspace current.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
VanillaSoft Integration OG Image
How Beton works

Power VanillaSoft Dialers with Enriched Data

VanillaSoft manages your sales dialing queues, but those queues need quality data. Beton enriches and verifies contacts before loading them into VanillaSoft, maximizing connection rates.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Demandbase Integration OG Image
How Beton works

Sync Demandbase Intent to Your CRM

Demandbase is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Pipedrive Integration OG Image
How Beton works

Enrich Pipedrive with External Data

Pipedrive is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read