Beton × Clearbit

Lead enrichment with Clearbit using Beton

Use Beton as an orchestration layer on top of Clearbit and 100+ other data sources. Bring your own Clearbit keys, control spend, and keep your CRM clean.

Clearbit is great at turning anonymous signups into rich profiles—but wiring it directly into every form and tool quickly creates duplicated logic and hard‑to‑debug automations. Beton centralises Clearbit usage so you can define enrichment once and reuse it everywhere.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Stop scattering Clearbit across scripts and zaps

Most teams start by dropping Clearbit into website forms, then into signup flows, then into outbound tools. After a while, nobody knows which fields come from where or how much is being spent.

Enrichment logic duplicated everywhere

Form handlers, CDP pipelines, and CRMs all implement their own rules for when to call Clearbit, making changes slow and risky.

Hard to see total Clearbit spend

Because calls are scattered across tools, there’s no single view of how many requests are made per day or which segment burns the most credits.

Inconsistent data mapping

Different teams map Clearbit fields into different CRM properties, resulting in messy reports and unhappy ops teams.

Why use Clearbit with Beton

Beton gives you a single place to configure how and when Clearbit is used. You can route only specific segments through Clearbit, combine it with other sources, and standardise how fields are mapped into your CRM and warehouse.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Clearbit.

Instead of wiring Clearbit directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Clearbit usage compliant, and avoid vendor lock-in.

How Clearbit works with Beton

Connect Clearbit once and reuse it across all your enrichment flows in Beton.

1

Connect Clearbit to Beton

Add Clearbit under Integrations in Beton and authenticate with your API key. Beton verifies access and starts tracking usage and health.

2

Define Clearbit enrichment rules

Create an Enrichment Flow and add a Clearbit step. Specify when it should run—such as only on signups without company data or only for ICP domains.

3

Plug in your web forms and product events

Send website signups, trial starts, and product events into Beton via webhooks or your CDP. Beton calls Clearbit where needed and merges results into a single profile.

4

Sync enriched profiles into CRM and tools

Beton pushes final, normalised data into Salesforce, HubSpot, Attio, and analytics destinations so everyone sees the same fields.

Concrete ways GTM teams combine Beton and Clearbit.

Enrich signups before routing

Run signups through Beton and Clearbit to add firmographics before lead scoring and routing rules execute.

Reveal and qualify anonymous traffic

Send reverse‑IP and capture events to Beton, call Clearbit where possible, and surface high‑fit visitors to sales in real time.

Standardise Clearbit data across tools

Normalise Clearbit fields once in Beton and reuse the same schema in Salesforce, HubSpot, and your warehouse.

FAQ: using Clearbit with Beton

Do I connect my existing Clearbit account to Beton?
Yes. Beton works on top of your own Clearbit keys so billing and limits remain under your control.
Can Beton help us reduce Clearbit costs?
Yes. By centralising enrichment logic you can restrict Clearbit usage to high‑value signups and accounts instead of every event.
Can we combine Clearbit with other enrichment tools?
You can run Clearbit alongside other providers in the same flow and let Beton merge results into one profile.
Does Beton support self‑hosting for compliance?
Yes, Beton can run self‑hosted under MIT licence so Clearbit data stays within your infrastructure.
Will we need engineering time to maintain flows?
Beton gives ops teams a no‑code UI for building and updating flows so most changes don’t require developer time.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Clearbit, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @getbeton
LinkedIn: Company page
LinkedIn: Vlad Nadymov , founder
Open source lead enrichment tool: Beton
All Beton's integrations
Talk to founder
SEO middleware by ostr.io
Pivozavr Integration OG Image
How Pivozavr works with Beton

Lead enrichment with Pivozavr using Beton

Pivozavr is a niche B2B email database with strong coverage in Central and Eastern Europe. Beton turns it into a reusable enrichment step you can use across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Seamless.AI Integration OG Image
How Beton works

Automate Seamless.AI Contact Finding

Seamless.AI is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
ZoomInfo Integration OG Image
How Beton works

Use ZoomInfo Strategically with Beton

ZoomInfo is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Totango Integration OG Image
How Beton works

Operationalize Totango Success Insights

Totango gives your CS team incredible visibility, but that intelligence needs to flow to the sales team. Beton syncs health scores, SuccessPlay status, and engagement metrics directly to CRM opportunities.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
MillionVerifier Integration OG Image
How Beton works

Bulk Email Verification at Scale

MillionVerifier specializes in bulk verification. Beton orchestrates the process: upload a list, verify via MillionVerifier, and sync only the deliverable emails to your destination.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Attio Integration OG Image
How Beton works

Supercharge Attio with Automated Data Pipelines

Attio is the flexible CRM for modern builders. Beton ensures it's always stocked with fresh, accurate data by automating the flow from your forms, scrapers, and enrichment tools directly into Attio objects.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
RocketReach Integration OG Image
How Beton works

Find Executive Contacts with RocketReach

RocketReach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
Kaspr Integration OG Image
How Beton works

Scale LinkedIn Prospecting with Kaspr

Kaspr finds emails and phone numbers from LinkedIn profiles. Beton orchestrates bulk prospecting, turning Sales Navigator searches into enriched CRM leads without manual work.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Sales Navigator Integration OG Image
How Beton works

Automate Sales Navigator List Building

Sales Navigator is the gold standard for finding leads, but getting data *out* of it is a pain. Beton automates the extraction, enrichment, and syncing of Sales Nav searches directly to your CRM or cold email tool.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Salesflare Integration OG Image
How Beton works

Auto-Enrich Salesflare Contacts

Salesflare tracks email opens and visits, but it needs enrichment for better context. Beton automatically fills missing contact and company data for every Salesflare record.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
January 21, 2026
•
5 min read
Outreach Integration OG Image
How Beton works

Auto-Enroll Leads in Outreach Sequences

Outreach is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read
LeadIQ Integration OG Image
How Beton works

Automate LeadIQ to CRM Sync

LeadIQ is a salestech tool your team already relies on. Beton turns it into a reusable enrichment step you can reuse across inbound forms, outbound lists, and SDR research without building custom integrations.
Young man with a mustache wearing a rust-colored button-up shirt standing on a balcony overlooking a city street.
Vlad Nadymov, founder of Beton
December 6, 2025
•
5 min read