Beton × Chili Piper

Optimize Chili Piper Routing with Enrichment

Enrich leads before routing them to the right rep based on company size and territory.

Chili Piper handles meeting routing, but routing logic needs good data. Beton enriches leads inline so Chili Piper can route based on actual company size, not just form fields.

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Open source Self-hostable Bring your own keys 100+ integrations

Bad Data = Bad Routing

Chili Piper routes leads based on form inputs, but users lie or misunderstand the fields. Beton enriches leads with actual firmographic data before routing, ensuring accurate rep assignment.

Mis-Routed Leads

Enterprise leads get sent to junior SDRs because form data was incorrect.

Manual Re-Assignment

Sales ops has to manually fix routing mistakes after the meeting is booked.

Wasted Meetings

Disqualified leads (students, competitors) waste rep time because there's no pre-filter.

Why Connect Chili Piper to Beton

Beton makes routing intelligent. By enriching leads before they hit Chili Piper, you ensure enterprise leads go to AEs and SMB leads to SDRs—based on real data, not guesswork.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Chili Piper.

Instead of wiring Chili Piper directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Chili Piper usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Chili Piper and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Chili Piper.

Enriched Routing

Enrich company size before routing so enterprise leads always go to senior reps.

Territory Assignment

Detect company headquarters location via enrichment and route to the correct regional rep.

DQ Filtering

Disqualify leads (students, competitors) before they even reach Chili Piper.

FAQ about Beton and Chili Piper

Do I need a separate Chili Piper account to use this integration?
Yes. Beton connects to your existing Chili Piper workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Chili Piper with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Chili Piper first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Chili Piper, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
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