Beton × Catalyst

Trigger Catalyst Playbooks from External Signals

Automate customer success workflows by feeding Catalyst with data from billing, support, and product analytics.

Catalyst is your CS automation engine, but it needs triggers. Beton connects external systems to Catalyst so you can launch playbooks based on invoice failures, support escalations, or usage drops.

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CS Workflows Miss Critical Signals

Your CS tool is powerful, but it only knows what happens inside of it. If a credit card fails in Stripe or a user stops logging in (detected by PostHog), Catalyst doesn't react unless you manually intervene. Beton automates these triggers.

Blind Playbooks

Catalyst playbooks don't fire because critical signals (billing issues, support tickets) happen outside of it.

Manual Task Creation

CSMs manually create Catalyst tasks after seeing alerts in other tools, introducing delays.

Fragmented Systems

Your CS workflow requires checking 5 different tools instead of one unified view.

Why Connect Catalyst to Beton

Beton aggregates signals from across your stack and pushes them into Catalyst as structured events. This allows you to build sophisticated, cross-system CS automations without writing code.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Catalyst.

Instead of wiring Catalyst directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Catalyst usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Link Catalyst

Connect Catalyst to Beton using your API key.

2

Define Triggers

Select external events that should trigger Catalyst actions (e.g., 'Stripe charge failed').

3

Map Actions

Define what happens in Catalyst: create task, start playbook, update health score.

4

Activate

Turn on the automation. Catalyst now reacts to your entire business, not just CS activity.

Concrete ways GTM teams combine Beton and Catalyst.

Payment Failure Recovery

When a payment fails in Stripe, Beton creates a 'Payment Recovery' task in Catalyst and assigns it to the CSM.

Usage Drop Alerts

Detect drops in product usage via PostHog. Beton triggers a 'Low Engagement' playbook in Catalyst automatically.

Support Escalation

When a P1 ticket is created in Zendesk, Beton logs it in Catalyst and assigns the account to a senior CSM.

FAQ about Beton and Catalyst

What triggers can I use?
Any event from your stack: billing, product, support, or CRM stage changes.
Does it create tasks?
Yes. Beton can create tasks, trigger playbooks, or update account attributes in Catalyst.
Can I use warehouse data?
Absolutely. Run a warehouse query and push the results into Catalyst for action.
Is it two-way?
Yes. Push Catalyst CTA status back to your CRM to keep everything in sync.
Who sets this up?
CS Operations teams configure it to give CSMs superpowers.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Catalyst, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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