Beton × Cal.com

Sync Cal.com Bookings to Your CRM

Automatically create CRM leads and enrich them when meetings are booked.

Cal.com handles meeting scheduling, but bookings need to flow into your CRM. Beton enriches meeting attendees with company data and syncs them to Salesforce or HubSpot.

Get started free Browse all Beton integrations
Open source Self-hostable Bring your own keys 100+ integrations

Meeting Bookings Should Create Leads

A prospect books a demo via Cal.com, but you have to manually create a CRM lead and enrich it with company data. Beton automates this entire flow, ensuring every meeting has context.

Manual CRM Entry

Reps manually create Salesforce leads after meetings are booked, wasting time.

No Enrichment

Reps enter calls blind because the meeting attendee's profile wasn't enriched.

Lost No-Shows

No-shows don't get follow-up because there's no automated workflow.

Why Connect Cal.com to Beton

Beton eliminates the gap between booking and preparation. By enriching meeting attendees and syncing them to CRM, you ensure reps enter calls with full context.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Cal.com.

Instead of wiring Cal.com directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Cal.com usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Cal.com and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Cal.com.

Automatic Lead Creation

When someone books a Cal.com meeting, Beton creates an enriched lead in Salesforce with company data.

Pre-Call Enrichment

Enrich meeting attendees with LinkedIn profiles and talking points before the call.

No-Show Follow-Up

When someone no-shows, Beton triggers a re-engagement email sequence.

FAQ about Beton and Cal.com

Do I need a separate Cal.com account to use this integration?
Yes. Beton connects to your existing Cal.com workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Cal.com with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Cal.com first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Cal.com, and start shipping enriched leads straight into your CRM.

Get started free View on GitHub
X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Warmly Integration OG Image
How Beton works

Convert Website Visitors into Warm Outbound

Warmly de-anonymizes website traffic and shows you who's browsing. Beton takes it further: enriching visitors, finding contact info, and starting targeted outreach automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Albacross Integration OG Image
How Beton works

Turn Website Visitors into Targeted Accounts

Albacross reveals which companies visit your website, but that intelligence needs to trigger action. Beton enriches identified companies and creates targeted account records in your CRM.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Cal.com Integration OG Image
How Beton works

Sync Cal.com Bookings to Your CRM

Cal.com handles meeting scheduling, but bookings need to flow into your CRM. Beton enriches meeting attendees with company data and syncs them to Salesforce or HubSpot.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
LeadForensics Integration OG Image
How Beton works

Turn LeadForensics Visitors into Outbound Campaigns

LeadForensics de-anonymizes website traffic, showing you which companies are interested. Beton turns that insight into action by enriching companies and launching targeted outbound campaigns.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Freshdesk Contact Center Integration OG Image
How Beton works

Connect Freshdesk to Your GTM Stack

Freshdesk Contact Center handles support calls, but those insights should inform sales and success teams. Beton syncs ticket data to your CRM and triggers workflows based on support interactions.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Gravity Forms Integration OG Image
How Beton works

Enrich Gravity Forms Submissions Automatically

Gravity Forms captures leads on your WordPress site, but those submissions need enrichment before they're useful. Beton verifies emails, finds LinkedIn profiles, and syncs clean data to your CRM.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
JustCall Integration OG Image
How Beton works

Sync JustCall Call Data to Your CRM

JustCall handles your sales calls, but that activity needs to flow into your CRM for reporting and coaching. Beton syncs call logs, recordings, and outcomes to Salesforce or HubSpot automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Planhat Integration OG Image
How Beton works

Sync Planhat Health Scores to Your CRM

Planhat tracks customer health scores and engagement, but that data is often invisible to sales. Beton syncs health metrics, NPS scores, and usage trends directly to Salesforce so Account Executives never blindside a customer.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Woodpecker Integration OG Image
How Beton works

Power Woodpecker with Clean Data

Woodpecker handles your cold email sequences, but data quality makes or breaks campaigns. Beton enriches, verifies, and loads contacts into Woodpecker with clean, personalization-ready data.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read
Jotform Integration OG Image
How Beton works

Automate Jotform Lead Enrichment

Jotform makes form building easy, but submissions need work before they're sales-ready. Beton enriches, verifies, and routes Jotform data to your CRM automatically.
Vlad Nadymov, founder of Beton
November 25, 2025
•
5 min read