Beton × Cal.com

Sync Cal.com Bookings to Your CRM

Automatically create CRM leads and enrich them when meetings are booked.

Cal.com handles meeting scheduling, but bookings need to flow into your CRM. Beton enriches meeting attendees with company data and syncs them to Salesforce or HubSpot.

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Open source Self-hostable Bring your own keys 100+ integrations

Meeting Bookings Should Create Leads

A prospect books a demo via Cal.com, but you have to manually create a CRM lead and enrich it with company data. Beton automates this entire flow, ensuring every meeting has context.

Manual CRM Entry

Reps manually create Salesforce leads after meetings are booked, wasting time.

No Enrichment

Reps enter calls blind because the meeting attendee's profile wasn't enriched.

Lost No-Shows

No-shows don't get follow-up because there's no automated workflow.

Why Connect Cal.com to Beton

Beton eliminates the gap between booking and preparation. By enriching meeting attendees and syncing them to CRM, you ensure reps enter calls with full context.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Cal.com.

Instead of wiring Cal.com directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Cal.com usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Cal.com and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Cal.com.

Automatic Lead Creation

When someone books a Cal.com meeting, Beton creates an enriched lead in Salesforce with company data.

Pre-Call Enrichment

Enrich meeting attendees with LinkedIn profiles and talking points before the call.

No-Show Follow-Up

When someone no-shows, Beton triggers a re-engagement email sequence.

FAQ about Beton and Cal.com

Do I need a separate Cal.com account to use this integration?
Yes. Beton connects to your existing Cal.com workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Cal.com with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Cal.com first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Cal.com, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
LinkedIn: Company page
LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
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