Beton × Apollo.io

Lead enrichment with Apollo.io using Beton

Beton orchestrates Apollo.io and 100+ other email databases, scrapers, and LLMs. Bring your own Apollo keys, cut enrichment costs up to 2×, and ship clean, routed leads straight to your CRM.

Apollo.io is a powerful source of B2B contacts and firmographics—but wiring it directly into every form, sequence tool, and CRM quickly turns into a mess of duplicated records and opaque spend. Beton sits between Apollo and the rest of your stack as an open-source orchestration layer: one place to define enrichment logic, manage usage, and keep data consistent across tools.

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Stop hard-wiring Apollo into every tool

Most GTM teams start by plugging Apollo.io directly into forms, CRMs, and outbound tools. A few quarters later, ops inherit a tangle of webhooks, Zapier zaps, and custom scripts that nobody wants to touch.

Apollo everywhere, but no single source of truth

Contacts created by Apollo in Salesforce don’t match the ones in HubSpot or your warehouse. Every tool maps fields differently, so even simple reporting becomes painful.

Wasted credits on low-value leads

Without central rules, Apollo gets called for every sign-up and every CSV upload—regardless of intent or deal size. You burn credits on low-value leads while high-value accounts still slip through with partial data.

Fragile automations that break in the dark

When an Apollo schema changes or rate limits are hit, Zapier flows and custom scripts quietly stop working. Reps notice only when meetings drop and nobody remembers how the automation was built.

Why use Apollo.io with Beton

Beton turns Apollo.io into a reusable enrichment block you can drop into any workflow. You keep Apollo as your core provider, while Beton decides when to call it, how to merge its data with other sources, and where to send the final record.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Apollo.io.

Instead of wiring Apollo.io directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Apollo.io usage compliant, and avoid vendor lock-in.

How Apollo.io works with Beton

Connecting Apollo.io to Beton takes a few minutes and gives you a reusable enrichment step you can re-use across all your GTM flows.

1

Connect Apollo.io in Beton

In Beton, open Integrations → Add integration → Apollo.io. Paste your Apollo API key or OAuth token, choose whether this is a team-wide or personal connection, and run a test call.

2

Create an Apollo enrichment step

Build a new Enrichment Flow and add an Apollo.io step. Choose when Beton should call Apollo and map Apollo fields—emails, phones, titles, company size, industry—to your standard schema.

3

Attach your lead sources and CRM

Connect forms, CSV uploads, LinkedIn exports, and workflows as sources, and Salesforce, HubSpot, Attio or your warehouse as destinations. Beton enriches via Apollo before writing anywhere.

4

Monitor performance and optimise spend

Use the Beton dashboard to track Apollo match rate, cost per enriched lead, and error codes. Adjust rules or priority without touching downstream tools.

Concrete ways GTM teams combine Beton and Apollo.io.

Enrich demo requests before routing

Run demo and pricing forms through Beton. Apollo adds verified work email, title, company size, and industry so leads arrive in Salesforce already scored and routed.

Clean outbound lists from LinkedIn

Upload Sales Navigator or scraper exports into Beton. Apollo verifies and enriches, Beton deduplicates and syncs a ready-to-sequence list into your outbound tool.

Account-based targeting for key segments

For named accounts, run a richer flow where Apollo provides contact and account data and Beton adds LLM-powered context and angles only for high-value opportunities.

FAQ: using Apollo.io with Beton

Do I need an Apollo.io subscription to use this integration?
Yes. Beton orchestrates enrichment on top of your existing Apollo.io account. You connect your organisation’s API key or OAuth token and Beton uses it according to the rules you define.
Will Beton increase my Apollo spend?
Most teams end up spending less. Because rules live in one place, you can restrict Apollo calls to specific stages or segments and avoid burning credits on low-intent leads.
Can I combine Apollo with other data providers?
Yes. In Beton, Apollo can run first or as a fallback alongside other databases, scrapers, and verifiers. Beton merges results into a single clean record.
Where is Apollo data stored when I use Beton?
In the cloud version, Beton stores normalised enrichment results before syncing to your CRM or warehouse. In self-hosted deployments, all data stays in your infrastructure.
Is Beton safe to use with sensitive pipelines?
Beton is open-source and can be self-hosted inside your VPC. You keep full control over where keys live and which data is stored long term.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Apollo.io, and start shipping enriched leads straight into your CRM.

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X (Twitter): @stochasticmacaw
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LinkedIn: Vlad Nadymov
Open source lead enrichment tool: Beton
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