Beton × Albacross

Turn Website Visitors into Targeted Accounts

Identify anonymous visitors via Albacross and create enriched CRM accounts.

Albacross reveals which companies visit your website, but that intelligence needs to trigger action. Beton enriches identified companies and creates targeted account records in your CRM.

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Open source Self-hostable Bring your own keys 100+ integrations

Don't Let Intent Signals Go to Waste

Albacross shows you that 'Acme Corp' visited your pricing page, but no one follows up because the signal didn't reach sales. Beton syncs visitor data to CRM and triggers outbound sequences.

Anonymous Visitors

You know companies are visiting, but can't find the right person to contact.

Delayed Response

By the time you manually review Albacross data, the visitor has moved on.

No Contact Info

Albacross gives you company names, but sales needs emails and phone numbers.

Why Connect Albacross to Beton

Beton operationalizes intent data. When Albacross identifies a high-value visitor, Beton enriches the company, finds decision-maker emails, and tasks a rep to reach out.

Beton is an open-source Clay.com alternative that orchestrates 100+ enrichment providers in one flow, including Albacross.

Instead of wiring Albacross directly into dozens of forms and scripts, you plug it into Beton once, define rules, fallbacks, and mapping, and send clean data into your CRM or warehouse.

Run Beton in the cloud or self-host it as a Docker container under MIT license, keep your Albacross usage compliant, and avoid vendor lock-in.

How Beton works

Connect once, orchestrate everywhere. Beton handles the wiring so GTM teams focus on targeting, not glue code.

1

Connect your tools

Add Albacross and other vendors to Beton with your own API keys or Beton‑managed ones. Track health, latency, and usage for each provider.

2

Build enrichment flows

Drag steps into a flow: when to call each tool, how to map fields, and which timeouts and fallbacks to use. No code required.

3

Connect sources & CRM

Attach lead forms, CSV uploads, webhooks, or workflows, and send enriched records into Salesforce, HubSpot, Attio, or your warehouse.

4

Monitor & optimize

See match rates, cost per lead, and error rates in one dashboard. Adjust rules, add backup providers, or limit enrichment to high‑value segments.

Concrete ways GTM teams combine Beton and Albacross.

Intent-Based Outbound

When a target account visits your site, Beton enriches it and adds decision-makers to an outbound sequence.

Account Enrichment

Enrich Albacross company visitors with revenue, headcount, and tech stack data.

Ad Retargeting

Sync Albacross visitor lists to LinkedIn Matched Audiences for targeted retargeting.

FAQ about Beton and Albacross

Do I need a separate Albacross account to use this integration?
Yes. Beton connects to your existing Albacross workspace via API keys, so you keep full control over billing and data usage.
Where does the enriched data land?
You choose the destination: Salesforce, HubSpot, Attio, your data warehouse, or all of them in parallel through Beton flows.
Can I combine Albacross with other providers in one flow?
Yes. Beton is built for waterfalls and multiplexing – you can call Albacross first, fall back to other tools, or enrich in parallel.
Is Beton open source and self‑hostable?
Yes. Beton is MIT‑licensed, runs as a Docker container, and can be deployed in your own infrastructure or used in the cloud.
Who should own Beton inside our company?
Usually revops or a technical marketer owns Beton flows, while SDRs and AEs just enjoy cleaner, richer records in the tools they already use.

Start enriching leads in minutes

Spin up Beton in the cloud or self-host it, connect Albacross, and start shipping enriched leads straight into your CRM.

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LinkedIn: Vlad Nadymov
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